Meta Ads (Facebook & Instagram)

Connect your Meta (Facebook & Instagram) ad account to Moselle so Mo can see advertising activity alongside sales — a one-click setup in about 5 minutes.

Quick Answer: The Meta Ads integration connects your Facebook and Instagram ad account to Moselle in one click. Once connected, Moselle pulls in your advertising activity so Mo can see when campaigns are running alongside your sales — helping explain demand spikes and factor promotions into your forecasts. Setup is self-serve and takes about 5 minutes.

What this connection does

The Meta Ads integration links your Meta (Facebook & Instagram) ad account to Moselle so your advertising activity sits next to your sales data. This gives Mo the context to answer the question every brand asks: "This SKU is doing well — is that an ad driving it, or something else?"

Once connected, Moselle reads your ad account's activity and performance so Mo can:

• Explain demand spikes — connect a jump in sales to a campaign that was live at the same time

• Account for promotions in planning — recognize when marketing activity is inflating recent demand, so forecasts don't over- or under-react

• Give fuller answers about performance — factor advertising alongside sales history when you ask Mo why a product is moving

The connection is read-only. Moselle reads your advertising activity — it never creates, edits, pauses, or spends against your ad campaigns.

What you'll need

• A Meta Business account with access to the ad account you want to connect

• Permission to authorize third-party apps for that ad account (typically an admin on the Business account)

Tip: Make sure you're logged into the correct Facebook account before you start — the one with access to the ad account you want Moselle to see. If you manage several ad accounts, you'll choose which to grant access to during the authorization step.

Connect Meta Ads

1

Open the Integrations tab in Moselle

Click your avatar in the top right corner → Settings → the Integrations tab.

2

Select Meta and click Connect

Find the Meta integration in the grid and click Connect. Moselle redirects you to Facebook to authorize access.

3

Authorize access on Facebook

On Facebook, review the requested access and choose the ad account you want Moselle to read. Approve the request to return to Moselle.

Connected. Your advertising activity begins syncing automatically. Mo can start using ad context in its answers once the first sync completes.

Reconnecting Meta

You may need to re-authorize the connection — for example, if you switch ad accounts or your access expires. When Meta is already connected, the button changes to Reconnect.

1. Go to your avatar → Settings → Integrations

2. Find Meta and click Reconnect

3. Complete the Facebook authorization again to refresh access

Reconnecting re-authorizes Moselle without removing your existing connection.

Data Sync Details

What syncs — Advertising activity and performance data from the ad account you authorize.

Sync frequency — Meta data syncs automatically once connected. Like other Moselle integrations, updates refresh on a daily cycle.

Where it shows up — Meta context is used by Mo when reasoning about demand. Ask Mo about a product's recent performance and it can factor in whether advertising was running.

Frequently Asked Questions

Does connecting Meta let Moselle change my ads?

No. The integration is read-only. Moselle reads your advertising activity to inform planning — it never creates, edits, pauses, or spends against your campaigns.

Can I connect Instagram ads too?

Yes. Meta ad accounts cover both Facebook and Instagram placements. Connecting your Meta ad account brings in activity across both platforms.

Do you support Google Ads?

Google Ads is coming soon. If connecting Google Ads is a priority for your team, email [e-mail] to register your interest.

How do I disconnect Meta?

You can revoke Moselle's access at any time from your Meta Business settings, under connected apps. Reach out to [e-mail] if you'd like help.

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Related Guides

Setup IntegrationsSetting Up Channels