Weekly Account Briefing

Quick Answer: The Weekly Account Briefing is a Monday morning email from Mo that summarises your inventory health, sales performance, forecast changes, and recommended actions for the week — tailored to your business, delivered to your inbox.

What is the Weekly Account Briefing?

The Weekly Account Briefing is a recurring opt-in email that gives you a high-level snapshot of your Moselle account every Monday morning. It is powered by Mo, who analyses your latest data — including inventory movements, sales performance, open purchase orders, and forecast changes — and compiles a tailored summary based on what matters most to your business.

Rather than logging into the platform to pull reports, the briefing brings your most critical account insights directly to your inbox in a concise, actionable format.

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Why is it important?

Most teams only review account health when something goes wrong — a stockout happens, a PO is missed, a forecast drift goes unnoticed for weeks. The Weekly Account Briefing shifts that dynamic by surfacing what matters before it becomes a problem.

Key benefits:

• No login required — insights arrive in your inbox, not buried in a dashboard you have to navigate to

• Consistent weekly rhythm — builds a regular habit around account health without scheduling a reporting session

• Proactive risk surfacing — Mo flags at-risk SKUs, inbound timing gaps, and demand shifts before they escalate

• Tailored to your business — Mo prioritises based on the context of your operations, not a generic template

• Whole-team visibility — scope it to the stakeholders who need to stay informed, without giving everyone full platform access

Use Cases by Role

Role	How they use it
Founder / CEO	A Monday pulse check on business health without opening the platform
Head of Operations / Planning Lead	Full coverage of replenishment priorities and at-risk SKUs ahead of the weekly planning meeting
Finance Lead	Visibility into the PO pipeline, open orders, and cash-impacting decisions

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How Does the Weekly Account Briefing Work?

Once opted in, the briefing arrives every Monday morning. Mo reviews your latest data and surfaces the insights most relevant to your operations for that week.

Mo gets smarter over time. Mo uses the context of your business and past conversations to determine what to surface. The briefing becomes more relevant as Mo builds a deeper understanding of your specific priorities and operations.

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What's Included

Each weekly briefing covers six key areas:

Coverage Area	What You'll See	Why It Matters
📦 Inventory Levels & Stock Health	Current on-hand quantities by SKU, including finished goods and components. Flags any items below safety stock thresholds.	Catch low-stock situations before they become stockouts
📈 Sales Performance	Revenue highlights and lowlights, recent sales velocity, sell-through by channel, and month-to-date pacing vs. your targets.	Understand how your business is trending week over week
🔮 Forecast Updates	Changes to your demand forecast since the last briefing, alignment to your top-down plan, and any notable shifts in sell-in vs. sell-through expectations.	Stay ahead of demand changes before they affect your ordering decisions
🔁 Replenishment Recommendations	Suggested reorder actions based on current stock and projected demand. Includes open PO statuses and upcoming delivery dates by warehouse.	Know what needs to be ordered — and when — without digging through the platform
🚨 Risks & Watch-Outs	SKUs at risk of stocking out, buffer room based on inbound PO timing, out-of-stock period flags, and any business-specific alerts Mo has identified.	Surface issues before they escalate
✅ Actions This Week	Recommended next steps from Mo — e.g. "Your next production run for this SKU is not yet due" or "You are tracking below plan — consider placing an order."	Turn insights into decisions without additional analysis

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Getting Started

How to Opt In

The Weekly Account Briefing is available to all active Moselle clients.

Coming soon: A button within the admin portal will allow you to opt in, opt out, and manage recipients directly — no setup required.

Recommended approach: Start with just yourself or your planning lead, then expand to other stakeholders once the briefing content is dialled in for your business. This avoids unnecessary inbox noise before the template is customised.

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Delivery & Timing

The briefing is delivered every Monday morning — this is a fixed cadence. It reflects the most up-to-date data available at time of send, including any PO updates, inventory movements, and forecast changes from the prior week.

Use it before your weekly planning meeting. The Monday briefing is designed to surface anything that needs attention so you can walk into the week prepared — no pre-meeting reporting required.

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Customising Your Briefing

The default briefing covers the most universally relevant account metrics.

Coming soon: A button within the admin portal will let you adjust your briefing template and toggle individual sections on or off directly.

Examples of custom briefing configurations include:

• Highlighting specific SKUs, product lines, or categories

• Flagging items that have crossed a custom stock threshold

• Showing sell-through rates by a specific channel (e.g. DTC vs. wholesale vs. retail doors)

• Including a summary of POs placed during the week (sell-in report style)

• Adding weeks-on-hand and weeks-of-stock metrics for key SKUs

• Surfacing production planning highlights or shipment statuses

• Including location-level inventory breakdowns (e.g. by warehouse or retail door)

• Showing components inventory alongside finished goods

Once the admin portal button is live, you'll be able to configure these directly without any manual setup. Mo will generate the updated briefing consistently from that point forward.

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Popular Add-Ons

Beyond the standard briefing, clients frequently ask for additional context specific to how their business operates. Below are the most popular additions — these will be selectable directly from the admin portal once the briefing settings button is live.

🗓️ Upcoming Holiday & Seasonal Moments Flags key holidays and peak sales periods (e.g. Valentine's Day, Mother's Day, Fourth of July, Black Friday, Holiday Season) and shows how many weeks away they are — so you can confirm inventory and POs are in place well ahead of the spike.

📊 SKU Performance Rankings & Bestseller Spotlight A ranked view of your top-performing SKUs by revenue, units sold, or sell-through rate for the week. Can be filtered by channel (e.g. DTC, Amazon) or broken out by retail door.

🚀 New Product Launch Tracking For brands with frequent newness, Mo tracks how new SKUs are performing against comparable benchmarks and flags if sell-through suggests the forecast needs to be revised.

📣 Marketing & Campaign Impact Flags Surfaces weeks where a promotion or retailer event is live and shows whether sales velocity is responding as expected vs. baseline.

🌍 Channel & Regional Breakdown Splits revenue and inventory by sales channel (DTC, wholesale, retail) or by region, with warehouse-level stock positioning for brands operating across multiple locations.

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Frequently Asked Questions

Can I forward the briefing to my team?

Yes — the briefing is a standard email and can be forwarded freely. Managing recipients directly will be available via a button in the admin portal, coming soon.

What if I miss a week?

Each briefing is self-contained and covers the prior week's data. If you miss one, the following Monday's briefing will reflect the most current data — it won't recap missed weeks. For historical context, you can always ask Mo directly inside the platform.

How is this different from Mo's standard reports?

Mo's standard reports are on-demand and cover specific metrics in detail. The Weekly Account Briefing is a curated summary — Mo selects the most relevant highlights across all areas of your account and packages them into a single, scannable email. It's designed for speed and a regular cadence, not deep-dive analysis.

What data does the briefing pull from?

The briefing reflects data available in your Moselle account at time of send, including connected integrations (e.g. Shopify, Amazon, warehouse platforms) and any manual uploads completed before Monday morning.

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Related Guides

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