# Brand & Marketing Edition {% hint style="info" %} **Quick Answer:** Open Ask Mo in the left sidebar and type a plain-language question about your products, inventory, or sales performance. No training required — if you can type a question, you can get an answer in under 60 seconds. {% endhint %} ## What is Mo for Brand & Marketing? **Mo is** Moselle's AI assistant that gives brand and marketing teams instant access to the same inventory and sales signals their ops team uses — without needing to request a report, build a spreadsheet, or wait for a weekly sync. This guide is for the people who drive demand — brand managers, marketers, content leads, and creative directors — who want to make smarter, faster decisions grounded in real business data. ### Key Benefits * **Make campaigns inventory-aware** — Know before you spend whether the products you're promoting can actually fulfil the demand you're about to generate * **Measure what worked** — Compare sales velocity before, during, and after any campaign using real date ranges * **Find opportunities faster** — Spot overstocked products ripe for a promo push, or trending SKUs to get behind before the moment passes * **Brief leadership in minutes** — Pull a rolled-up view of wins, risks, and trends without waiting for a report *** ## Prerequisites **Time Required:** 5 minutes to get your first result\ **Difficulty:** Beginner Before you start, make sure you have: * [ ] A Moselle account with Mo access (ask your ops lead or admin to invite you) * [ ] At least one sales channel connected and syncing data * [ ] At least one warehouse or 3PL inventory sync active * [ ] Basic familiarity with your product catalog and SKU naming *** ## Use Cases ### 01 — Know Which Products Are Actually Resonating Identify your momentum SKUs and declining ones — so your campaigns are always backing the right products. **Try asking Mo:** * *"Which products have grown the most in units sold over the last 60 days?"* * *"Show me my top 10 SKUs by revenue this quarter vs. last quarter."* * *"Which products are declining in sell-through velocity?"* *** ### 02 — Know What to Promote Before You Spend a Dollar Before committing budget to any product or campaign, check which SKUs have healthy stock to support a demand spike and which channels are driving the most velocity. Campaigns built on inventory data convert better — and don't generate the brand damage that comes from promoting products you can't actually ship. **Try asking Mo:** * *"Which of my top-selling products have less than 6 weeks of inventory left?"* * *"I'm planning a promotion in 8 weeks — do I have enough stock of \[SKU] to support it?"* * *"Are there any hero products with no open purchase orders right now?"* *** ### 03 — Turn Overstock into Opportunity Every brand has inventory sitting longer than it should. Ask Mo what's overstocked right now and you have an instant brief for a clearance push, bundle offer, or flash sale. Marketing becomes a demand lever for the operations team — and a revenue recovery tool. **Try asking Mo:** * *"Which products have high inventory but slow sales? I might want to run a promo."* * *"Which products have been sitting in inventory the longest and could use a promotional push?"* * *"Which products have the lowest sell-through rate across all channels?"* *** ### 04 — Measure Whether Past Campaigns Actually Moved the Needle Marketing ROI is often fuzzy. Mo can show you exactly how a product's sales velocity changed during and after a promotional period — if you give it the dates. Tell Mo when your spend was heavy or when a campaign ran, and it will compare sales before, during, and after. If that marketing activity wasn't already factored into your forecast, you can also upload your marketing spend data so Mo has the full picture. Use this to sharpen future briefs, report back to leadership with confidence, and identify which campaign types are actually driving incremental revenue. **Try asking Mo:** * *"How did \[product] sales perform between November 15 and December 10 compared to the 4 weeks before?"* * *"Which products saw the biggest sales lift during our last promotional period?"* * *"Did our Q4 campaign drive incremental sales, or were those products already trending up?"* {% hint style="info" %} If your marketing spend wasn't accounted for in the forecast, you can upload it directly to Mo so it can factor that into its analysis. See [Upload Your Files to Mo](/mo/tips/upload-your-files-to-mo.md). {% endhint %} *** ### 05 — Use Past Campaign Data to Plan the Next One Once you know which campaigns moved the needle, use that same data to brief your next one. Tell Mo what worked — which products, which dates, which channels — and ask it whether the conditions are right to repeat it. You'll go into your next campaign with inventory confidence and a data-backed rationale. **Try asking Mo:** * *"Our last campaign ran November 15–December 10. Do we have enough stock of the same products to run a similar push next month?"* * *"Which products performed best during our last promotional period that also have strong inventory right now?"* * *"If we repeat our Q4 campaign in Q1, which SKUs are at risk of stocking out?"* *** ### 06 — Time Your Launches and Content Calendar to Real Demand Peaks Mo has years of sales history across your full catalog. Ask it when demand for any product category historically peaks — and build your content calendar around that signal. Stop guessing when to push seasonal content; let the data tell you. **Try asking Mo:** * *"When is demand for \[category] historically highest throughout the year?"* * *"Which SKUs should I prioritize in next month's content calendar based on inventory and sales velocity?"* * *"Which products are trending up heading into Q3?"* *** ### 07 — Spot What's Trending Before Everyone Else Does Some products gain momentum organically. Ask Mo what's growing fastest right now — and get ahead of it with content, paid media, or a dedicated campaign before the moment passes. **Try asking Mo:** * *"Which products are showing the strongest sales growth over the last 90 days?"* * *"Which products are selling fast but running low on stock?"* * *"Which new products have gained the most traction since launch?"* *** ### 08 — Understand Which Channels Are Driving Growth Marketing spend should follow revenue momentum. Ask Mo which channels are driving the most growth for any given product — and you have the data to back where you focus next. **Try asking Mo:** * *"Which sales channel is driving the most revenue for \[product] right now?"* * *"Compare channel performance for \[SKU] over the last 60 days."* *** ### 09 — Build a Performance Summary for Leadership Get a rolled-up view of wins, risks, and trends — ready to bring into a board meeting or weekly sync, without needing to pull a report. **Try asking Mo:** * *"Give me a summary of our best and worst performing product lines this month."* * *"What's our overall inventory health right now? Any critical issues I should flag?"* * *"Which products are trending up heading into next quarter?"* *** ## Quick Win Prompts — Start Here Copy any of these directly into Mo to get your first result in under 60 seconds. | Goal | Prompt | | -------------------------- | --------------------------------------------------------------------------------- | | Find your hero products | *"What are my top 10 best-selling products this quarter?"* | | Build a clearance campaign | *"Which products have been sitting in inventory the longest?"* | | Pre-launch inventory check | *"Do we have enough stock of \[SKU] to support a 2–3x demand spike next month?"* | | Measure campaign ROI | *"How did \[product] sales compare in the 4 weeks before vs. after \[campaign]?"* | | Time your campaign | *"When is demand for \[category] historically highest throughout the year?"* | | Spot trending products | *"Which products are showing the strongest sales growth over the last 90 days?"* | | Find what needs a push | *"Which products have the lowest sell-through rate across all channels?"* | | Channel performance | *"Which channel is driving the most revenue for \[product] right now?"* | *** ## How to Get Your Team Started You don't need to understand the full Moselle platform to get value from Mo. Here's the simplest path: {% stepper %} {% step %} ### Log In Ask your operations lead or Moselle admin to add you as a Mo user. You'll get an invite to access the platform. {% endstep %} {% step %} ### Go to Ask Mo Click **Ask Mo** in the left sidebar. You'll land on the Mo chat page. {% endstep %} {% step %} ### Start with a Quick Win Prompt Pick one from the table above that's relevant to what you're working on right now. Paste it in, hit send, and see what Mo surfaces. {% endstep %} {% step %} ### Dig Deeper Follow the answer with a more specific question. Mo can filter by channel, date range, product category, or individual SKU. Just ask. {% endstep %} {% step %} ### Save Your Best Prompts Found a prompt you want to reuse? Click the star icon on any message to save it to your Favourites. It'll be waiting on your Mo home screen every time you log in. {% endstep %} {% endstepper %} *** ## Frequently Asked Questions ### Do I need to learn Moselle before I can use Mo? **No.** Mo is designed for plain-language questions. If you can describe what you want to know, Mo can surface it — no platform training required. ### What data does Mo have access to? **Mo can see** your full sales history, current inventory levels across all warehouses, open purchase orders, and connected sales channel data. It cannot access data from tools outside of Moselle. ### What if Mo says it doesn't have access to something? **That's a data setup cue.** Check with your ops lead about which channels are connected and whether the relevant data is syncing. The more complete your data setup, the more useful Mo becomes for marketing use cases. ### Can I save prompts I want to reuse? **Yes.** Click the star icon on any Mo response to save that prompt to your Favourites. It will appear on your Mo home screen every time you log in. ### How specific should my questions be? **The more specific, the better.** Instead of *"how are sales?"*, try *"how are sales of our top 5 SKUs compared to this time last month?"* Mo works best when you give it context like a product name, date range, or channel. *** ## Troubleshooting | Problem | Solution | Time to Fix | | ------------------------------------------- | ---------------------------------------------------------------------------------------- | ----------- | | Mo says it can't find a product | Check the SKU name matches exactly how it appears in your catalog | 1 minute | | Data looks outdated | Check that your sales channel integration is actively syncing in Settings > Integrations | 5 minutes | | Mo can't answer a channel-specific question | Verify that channel is connected — ask your ops lead if unsure | 5 minutes | | Can't access Ask Mo in the sidebar | Your account may not have Mo enabled — contact your Moselle admin | 2 minutes | *** ## Want to Go Deeper? Once you're comfortable with the quick win prompts, here are a few ways to go further: * **Campaign attribution** — Ask Mo to compare sales performance for a specific SKU or category across any two time periods you define. * **Seasonal planning** — Ask Mo to show demand curves for your top categories across the full calendar year. * **Launch readiness** — Before any new product launch, ask Mo about inventory coverage and whether supply is aligned with your launch timeline. * **Bundle strategy** — Ask Mo which products are frequently purchased together and use that to brief your bundle or gift set strategy. *** ## Related Guides {% content-ref url="/pages/bhnbOdyzHJU16Tc1oHKc" %} [Upload Your Files to Mo](/mo/tips/upload-your-files-to-mo.md) {% endcontent-ref %} {% content-ref url="/pages/Dlc8GAJGV7FQH8Q9j9gA" %} [Mo Custom Reports](/analytics/reporting/mo-reports/mo-custom-reports.md) {% endcontent-ref %} {% content-ref url="/pages/DAsnRIRTbbjM6bgR0RLM" %} [Save Your Favourite Prompts](/mo/tips/save-favourite-prompts.md) {% endcontent-ref %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://learn.moselle.io/mo/mo-by-role/brand-and-marketing.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.