# Who is Mo?

Mo is an intelligent operations partner built directly into Moselle. Think of Mo as your on-demand inventory planning companion who understands your business, analyzes your data, and provides reliable, data-driven recommendations across your entire inventory workflow.

{% embed url="<https://www.youtube.com/watch?v=9Fd9BxLmPGY>" %}
Meet Mo | The Demand Planner
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## What Mo Does

Mo transforms complex inventory operations into simple conversations. Instead of spending hours building spreadsheets or analyzing reports, you can ask Mo questions in plain language and get instant, actionable insights.

### Demand Analyst

Mo delivers comprehensive reports on sales performance, demand projections, and trend analysis. Access the insights of a dedicated analyst on demand without the wait.

**Example questions:**

* "Which SKUs are at risk of stocking out in the next 30 days?"
* "What are my top-performing products this quarter?"
* "Show me sales trends for my seasonal items"

### Inventory Planner

Mo connects directly to your inventory, bill of materials, and stock levels across all locations. Request production schedules, allocation strategies, and replenishment plans synthesized from your data.

**Example questions:**

* "What should my next purchase order look like for Q2?"
* "How should I allocate inventory across my warehouses?"
* "When do I need to reorder my best-selling products?"

### Growth Partner

Mo helps marketing and sales teams identify opportunities within your inventory. Surface overstocked items for promotions, analyze how marketing spend affects sell-through, and align inventory strategy with revenue goals.

**Example questions:**

* "Which products should I promote to reduce overstock?"
* "How did last month's marketing campaign impact inventory levels?"
* "What's the revenue opportunity if I increase stock on trending items?"

## How Mo Works

### 1. Natural Language Queries

Mo responds to questions just like you'd ask a colleague. No need to learn complex software interfaces or query languages. Just type your question in plain English and get answers in seconds.

### 2. Transparent Reasoning

Every recommendation Mo provides includes visible logic and methodology. You can ask follow-up questions like:

* "How did you calculate that?"
* "What assumptions are you using?"
* "What data sources influenced this recommendation?"

This transparency lets you verify forecasts against historical patterns and understand the "why" behind each plan.

### 3. Guided Automation

Once you're aligned on direction, Mo can execute tasks like:

* Updating forecasts across multiple SKUs
* Generating purchase orders
* Creating production plans
* Adjusting inventory allocations

However, no actions proceed without your approval. You stay in control while Mo handles the heavy lifting.

{% embed url="<https://www.youtube.com/watch?v=wfz7BUq7nMU>" %}
Vibe Demand Planning with Mo | Edit Your Forecast
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### 4. Continuous Learning

Mo improves over time by learning from your sales patterns and planning decisions. The more you use Mo, the more customized and accurate the recommendations become for your specific business.

## Key Capabilities

### Automated Demand Forecasting

Mo generates forecasts in seconds using machine learning to analyze historical sales patterns, seasonality, and trends. What previously took hours or days now happens instantly.

### Real-Time Data Integration

Mo works with data from your connected platforms:

* **Ecommerce**: Shopify, Amazon, Walmart
* **Accounting**: QuickBooks, QuickBooks Desktop, Xero
* **Fulfillment**: ShipHero, ShipBob, Fulfil, SKU Vault

### Dynamic Scenario Planning

Test "what-if" scenarios with instant recalculations:

* "What if sales increase 20% during BFCM?"
* "What happens if my supplier delays shipment by 2 weeks?"
* "How does opening a new sales channel affect inventory needs?"

### Proactive Alerts

Mo monitors your operations continuously and flags:

* Upcoming stockouts
* Excess inventory building up
* Forecast accuracy issues
* Anomalies in demand patterns

## Real-World Applications

### New Product Launches

**Challenge**: No historical data to forecast demand

**Mo's Solution**: Use analog-based estimation comparing similar products with probabilistic ranges to account for uncertainty

**Example**: "Based on similar launches, what should I expect for this new product?"

### BFCM Planning

**Challenge**: High-stakes, short-window planning for major sales events

**Mo's Solution**: Build multiple scenarios with adjustable lift assumptions

**Example**: "Create three BFCM scenarios: conservative (20% lift), moderate (40% lift), and aggressive (60% lift)"

{% embed url="<https://www.youtube.com/watch?v=4kv9BrTb5Fo>" %}
Mo Provides Post-BFCM Insights for 2026 Planning Success
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### Seasonal & Freight Calendar Planning

**Challenge**: Adjusting forecasts and order timing around seasonal events, Chinese New Year factory closures, and peak freight windows

**Mo's Solution**: Use natural language prompts to apply seasonal adjustments directly in your forecast or production plan

**Example prompts:**

* "Increase my Q1 forecast by 20% to account for Chinese New Year factory closures"
* "What order quantities do I need to submit by October to land inventory before peak freight season?"
* "Adjust my spring forecast to account for a 6-week lead time increase during CNY"

{% hint style="warning" %}
**Important — Mo Does Not Retain Memory Between Sessions:** Mo does not currently remember previous conversations. Each session starts fresh. If you are working on a seasonal planning scenario across multiple sessions, re-provide the relevant context (e.g., event dates, lead time changes, target stock levels) at the start of each conversation to get accurate recommendations.
{% endhint %}

{% hint style="info" %}
**Coming Soon — Mass Editing via Mo:** A future update will allow Mo to apply bulk edits across multiple SKUs in a single prompt (e.g., "increase all outdoor category forecasts by 15% for Q2"). This section will be updated when the feature launches.
{% endhint %}

### New Sales Channels

**Challenge**: Predicting demand when expanding to new platforms

**Mo's Solution**: Layer trend projections to anticipate channel-specific demand patterns

**Example**: "If I start selling on Amazon, how should I allocate inventory based on my Shopify performance?"

### Daily Operations

**Challenge**: Maintaining optimal inventory levels across hundreds of SKUs

**Mo's Solution**: Apply statistical models for daily-level predictions maintaining supply-demand balance

**Example**: "How accurate has my forecast been for this product category?"

## Using Mo Throughout Moselle

Mo is available throughout the Moselle platform. Look for the Mo assistant icon or chat interface in:

* **Forecasting**: Build and refine demand forecasts
* **Planning**: Create production and replenishment plans
* **Orders**: Generate and optimize purchase orders
* **Analytics**: Query performance data and identify trends
* **Catalog**: Get insights on product performance

## Forecasting Methods Mo Uses

Mo employs multiple forecasting techniques to provide the most accurate predictions:

### Statistical Models

Uses historical sales patterns; ideal for predictable, short-term SKU forecasting

### Trend Projection

Identifies seasonality and growth patterns; supports 6-18 month visibility

### Probabilistic Models

Generates outcome ranges for "what-if" scenario testing during uncertainty

### Deep Learning

Detects subtle relationships across SKUs and channels; adapts automatically

Mo automatically selects the most appropriate method based on your data and planning horizon, or you can ask Mo to explain which method is being used and why.

## Getting Started with Mo

When you first log in to Moselle, Mo greets you right away with a welcome message at the top of the screen — you'll see a note letting you know you can trial Mo using your free Mo Credits, along with a link to the Getting Started Guide and an option to book a setup call.

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Getting Started with Mo Credits
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#### Open a New Chat with Mo

From the home screen, click **New Chat**. Mo's interface opens with a prompt bar ("Ask Mo Anything") and a set of suggested prompts to spark ideas — things like "Show forecast performance for this year" or "Summarize my YTD sales: wins, gaps, and next actions." You can start with one of these, or type your own question.
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#### Type Your Prompt (and attach a file if needed)

Type what you'd like Mo to help with directly into the prompt bar. You can also attach a file — like an Excel demand plan — using the paperclip icon. Each prompt or conversation you send uses Mo Credits, so think of it as your way of unlocking Mo's intelligence on demand.
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#### Send Your Message

Once your prompt is ready, click the **Send** button (the arrow icon). Mo begins processing immediately.
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#### Mo Gets to Work

You'll see Mo's reasoning steps appear in real time — things like "Running analysis…" and "Creating and applying formula…" — all marked as Done as Mo works through your request. This is Mo thinking, so you don't have to.
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#### Review Mo's Output

Mo delivers a full response including visualizations, written analysis, and — where relevant — a downloadable file. For example, Mo can produce:

* A YTD Performance snapshot showing units sold, revenue, and variance vs. plan
* A monthly bar chart comparing original plan vs. actuals/re-projected
* A full year units breakdown by category
* A re-projected Excel export with structured tabs ready to download
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#### Download or Refine

Click **Download** to save Mo's output to your device. If you want to dig deeper or adjust anything, just continue the conversation — Mo is ready for your next question.
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Mo is designed to meet you where you are—whether you're a spreadsheet expert or new to inventory planning.

***

## What's Next?

Learn how to use Mo to build forecasts:

{% content-ref url="planning-and-execution/forecasting/build-your-forecast-with-mo" %}
[build-your-forecast-with-mo](https://learn.moselle.io/planning-and-execution/forecasting/build-your-forecast-with-mo)
{% endcontent-ref %}

Or jump right into creating your first forecast:

{% content-ref url="planning-and-execution/forecasting/how-to-create-a-forecast" %}
[how-to-create-a-forecast](https://learn.moselle.io/planning-and-execution/forecasting/how-to-create-a-forecast)
{% endcontent-ref %}